Clio's to honour Bob Isherwood with Lifetime Achievement Award

MUMBAI: Saatchi & Saatchi worldwide creative director Bob Isherwood has been selected by the International Clio Awards to receive the Lifetime Achievement Award for 2007. The seventh annual award, in recognition of outstanding and ongoing contribution by an individual who is leading the industry forward, will be presented on 10 May during the 48th annual Clio Festival in Miami's South Beach from 9-12 May.

"Bob Isherwood embodies a professional and personal tradition of creative leadership, integrity and dedication to great ideas that make a difference," said Clio Awards executive director Ami Brophy. "The Clio jury members experienced this first-hand when Bob was executive chairman of the 2004 Clio Television/Film jury when he served as a true inspiration to the entire panel. Bob remains a passionate advocate for the ad industry as a whole and clearly reflects the essence of the Lifetime Achievement Award as someone at the ever-changing vanguard."

"We struggle through life for recognition," said Isherwood. "Recognition for who we are. Recognition for our ideas. Recognition for our clients. I'm truly honored to receive this recognition from Clio, particularly when I was assured it was the ongoing Lifetime Achievement Award. Apparently former honorees have also insisted on this."

With an advertising career spanning more than three decades, New York-based Isherwood's work has been documented and endorsed by the industry's most prestigious organizations. He has been recognized by the Clio Hall of Fame, named Australia's leading creative director, won Australia's first Gold Lion for Cinema at the Cannes International Advertising Festival, and is among the few people to have won the British Design and Art Directors Gold award for Advertising, informs an official release.

Australian-born Isherwood gave up is first job as an apprentice auto mechanic for the ad world and now also serves as chairman of the Saatchi & Saatchi Worldwide Creative Board. His previous background included six years as a creative group head for Young & Rubicam London, and 10 years with Collett Dickenson Pearce & Partners, which at that time was often regarded as the world's most creative advertising agency. In 1982, he returned to Australia to become a founding partner of the Campaign Palace Sydney.

Isherwood joined Saatchi & Saatchi in 1986. He was appointed creative director in 1988, chairman of the Worldwide Creative Board in 1995, and worldwide creative director in 1996.

The panel of judges include Buzz Aldrin, Edward de Bono, David Byrne, Brian Eno, Danny Hillis, Baz Luhrmann, John Maeda, Lou Reed and others.

"Bob's vision and leadership have been instrumental in transforming Saatchi & Saatchi from an ad agency to a global ideas factory," said Saatchi & Saatchi worldwide CEO Kevin Roberts. "His pursuit of creative excellence is an inspiration to thousands of our people around the world. Bob is an amazing talented individual and a great friend, a rare once-in-a-lifetime personality who has really made a difference."

Isherwood joins a list of past Clio Lifetime Achievement Award honorees, including Bob Greenberg, chairman/CEO, chief creative officer, R/GA; John Hegarty, chairman/worldwide creative director, Bartle Bogle Hegarty (BBH) and executive chairman of the 2007 Clio Awards Television jury; Lee Clow, chairman/chief creative officer, TBWA\Worldwide; Neil French, former worldwide creative director at Ogilvy and WPP; David Abbott, cofounder of Abbott Mead Vickers, and Tony Kaye, director and cinematographer.

Latest Reads
TV ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories