's Media, Advertising, Marketing Watch
Red FM extends social activities with 'Dil Se' Team

(13 August 2007 4:30 pm)


MUMBAI: Red FM Delhi in association with the NGO Centre for Equity Studies has launched a social campaign 'Dil Se' to provide all-round care for street children in the city. The campaign is supported by the Department of Education, Government of Delhi under the Sarva Shiksha Abhiyan (SSA).

As part of the campaign, Red FM and the NGO will refurbish government schools and other buildings to accommodate street children with arrangement for boarding and lodging.

For the NGO's first shelter house at Sarai Basti (Delhi), Red FM has roped in Shreya Developers to sponsor the setup cost. The first shelter house inaugurated today is known as 'Uma Pandey Children's Home and Hostel' and houses around 40 street children below the age of 12 years.

Red FM COO Abraham Thomas said, "Red FM Bajaao for a Cause is our Corporate Social Responsibility (CSR) initiative. Red FM has always been socially conscious by being the 'station of expression', giving people a platform to speak their mind. After the positive response received by Bajaao for a Cause for the underprivileged children in Mumbai, we extended the initiative in Delhi as well. 'Dil Se' has enabled us to touch a chord amongst our listeners and give something back to society."

Red FM station head Akash Verma said, "Apart from infotainment and entertainment Red FM believes in effectively taking up social responsibility for the positive growth of children through initiatives like 'Dil Se'. The campaign pioneers a unique attempt to make urban growth inclusive for the homeless children in Delhi and NCR region. We are truly delighted that our client Shreya Developers for the support to Red FM in this one of its kind initiative for the children of this city."

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