Indiantelevision.com Team

(9 August 2007 9:00 pm)

MUMBAI: Mobile advertising firm, mKhoj has launched an interactive service by creating a deal platform that gives the consumers' access to offers from thousands of brands, retailers and merchants across Mumbai.

The deal platform enables a consumer to search for the best deals and discounts on a particular product in one's locality.

To access mKhoj's services, the consumer can type in key search words like the 'product' and the 'location' and SMS it to mKhoj at 6767777. The results onegets is a collection of the best deals for that product in and around that locality.

Speaking on the occasion, mKhoj CEO Naveen Tewari said, "Consumers are now faced with many avenues to shop from there are many outlets stocking the same product, each offering different value propositions and offers. So how does the consumer then get hold of the best possible deal that's where mKhoj comes in. The shoppers will no longer have to spend too much time in searching for the right deals and will be able to save a lot of time by utilizing our services. They can do it directly from their mobile."

Retailers, merchants and brands can also use the mKhoj platform to create advertisments or promotions that can be published on the mobile platform.

Along with 15,000 such retailers who are part of mKhoj, there are almost 25 organized chains of food and retails that have joined hands with mKhoj to provide their deals to the Mumbai consumers.

These include Inorbit, Subhiksha, Cafe Coffee Day, McDonalds, Dominoes, Lakme, Metro Shoes, Fame, The Mobile Store, Tata Sky, Provogue and Kaya Skin Clinic. At any point of time, there are over 3000 active deals on mKhoj many of which change on a daily basis. Merchants can even run hourly deals using the mKhoj platform.

Tewari added, "mKhoj ensures minimal wastage of your marketing budget as the brand/retailer is charged only when a consumer sees their advertisement. That's not possible in any other medium. We launched mKhoj at Inorbit last week and have seen remarkable response - we are observing 30per cent-35pre cent conversion, which is significantly higher than any other medium. This fundamentally reduces the customer acquisition cost for merchants."

Initially, the services will be available in Mumbai but going forward, mKhoj will extend its service to all other major metros and tier two cities and towns.