(30 August 2007 3:25 pm)

MUMBAI: Travel social networking site, Wayn.com and Percept Knorigin have joined hands to represent Wayn in India.

Wayn.com co-CEO Jerome Touze said, "India represents a huge opportunity for Wayn with overall growth in the travel sector expected to continue for the years to come. 8 per cent of Wayn's traffic is already coming from India and we expect this to increase over time.

"Percept Knorigin provides us with the platform and capabilities to expand our footprint into the Indian market without the need to set up a direct presence."

Percept Knorigin MD Viraj Malik said, "Social networking has caught on in India. Most of these networking sites that are hosted or based overseas generate a lot of traffic from India. But you usually find that these sites are not able to generate value from the database or traffic driven from India.

"There are a lot of opportunities out here to provide better value for Wayn's investment and with our expertise, we are sure that we will be able to provide Wayn the bang for their buck."

Referred to as the 'Myspace of travel', Wayn.com's tagline is "Where Are You Now", and claims to be the largest travel and lifestyle membership community in the world, states an official release.

Headquartered in UK, Wayn was co-founded by Jerome Touze, Peter Ward and Mike Lines, and has grown from 45,000 members in March 2005 to 9 million members worldwide.