Honda's Activa celebrates 1 mn sales with 'Activa Happy Family' contest

MUMBAI: Celebrating sales of 1 million Activa scooters, Honda Motorcycle and Scooter India (HMSI) president and CEO Yukihiro Aoshima awarded the winners of 'Honda Activa Happy Family' contest.

Yukihiro Aoshima said, "Honda's commitment to India is much deeper than produce good products and sell it to customers. When a customer buys a Honda product, he not only gets the worldwide Honda reliability but also gets into a lifetime relationship with the company and becomes a part of the global Honda family. This contest was a tribute to all the great Honda Activa family members who have helped realize the dream of Honda Activa crossing the magical One Million mark."

HMSI director sales and marketing Yoichi Mizutani added, "Honda Activa Happy Family Contest is unique and very close to our heart. The main objective of the contest was to thank all our valuable Activa customers from our heart. By this contest we have learnt many experiences of our customers and realized how deeply Activa has become a part of their lives."

To thank all one million customers HMSI had organised the 'Honda Activa Happy Family Contest' where customers from across the country shared their memorable experiences with Honda Activa by writing a short story. HMSI received over 4200 entries for the contest. The stories received in the contest were internally evaluated and screened by a panel of four judges, on parameters such as quality and impact of the story, family linkage and Activa's role in their memorable experience. Out of the 4200 entries that were received, five first prize winners, ten-second prize winners and hundred consolation prize winners have been announced, informs an official release.

An all expenses paid two nights three days family trip to Singapore was given to the first five winners. The five lucky families who received the first Prize during the ceremony included S Ramesh (Chennai), D Kadambini (Hyderabad), M L Bachani (Jaipur), Pallavi D Dusane (Aurangabad) and Anita Pereira (Goa). The winners of the second position bagged an all expense paid two nights three days family trip to Goa whereas the rest hundred have been handed over designer Honda jackets.

In addition, Honda Motorcycle and Scooter India Ltd also unveiled a Coffee Table book named 'My Honda Activa and Me' that is a compilation of the award winning stories. Commenting on the occasion, Deputy GM sales and marketing N.K.Rattan said, " At Honda Motorcycle and Scooter India Ltd, it has been our constant endeavour to not only provide quality products and service to our valued customers but also bring delight in our customers lives by exceeding their expectations. The organisation of this contest is a reflection of our belief in this motto."

Activa, HMSI's first offering in Indian market changed the scooter market scenario which was undergoing a dormant phase. With its state-of-the-art style and expedient features like Clic, tough up tube, under seat space etc. The sales figure saw an exponential growth across all the zones as it went on to acquire 70 per cent market share in its segment and Activa family became one million strong within a very short span of less than 5 years.

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