MUMBAI: Century Communication Limited (CCL), has announced that it's media sales arm Pearl media has tied up with Saregama Films Ltd for airtime sales rights to Cartoon network's programme, Tom & Jerry.
With this strategic alliance, Pearl Media will have the airtime sales right of the programme, available to be telecasted on major south based channel- Sun Network, informs an official release.
As reported by Indiantelevision.com, CCL currently holds complete ownership of Pearl Media after it bought out ex-UTV Anil Mishra's 30 per cent stake for an undisclosed amount last month.
The versions of this Tom & Jerry available on a daily basis on each of the channels are follows: Kuttees Choice in Tamil on Sun TV at 5 pm, Chinnoos Choice in Kannada on Udaya TV also at 5 pm and Kutties Choice in Malayalam on Surya TV at 5.30 pm.
Commenting on this development, Century Communication Ltd COO Parvinder Bhatia said, "Pearl Media is the market leader in media ad sales for general entertainment programs on the Sun Network. With this association, CCL has furthered its foray into the international world of quality content and has added kids' genre to its current bouquet of programs. This will mark a good opportunity for marketers to sell their products to the southern market using the kids' genre."
Century Communication Limited is an integrated media and entertainment company with interests in airtime sales, post production of video and film, radio, digital news room services and other growing aspects of the media business.