Trilogy launches Auto, telecom forecasts service in India

BANGALORE: Business services provider Trilogy has announced the launch of its business services for the telecom and automobile sectors in India.

A few years ago, Trilogy changed their business model from one of software sellers to that of delivering guaranteed business value for its clients. It has so far worked exclusively with Fortune 1000 companies in the US.

Trilogy is looking to enter the Indian market with what they claim are services proven in the US with companies in the Auto sector such as Ford, DaimlerChrysler, Nissan, and Goodyear etc. Trilogy president & CEO Joe Liemandt says that using patented technologies, Trilogy can predict consumer desires three months before vehicle launch, enabling OEM's to drastically improve retail inventory mix.

This is done purely by profiling surfers to websites dedicated for this purpose. Traffic to these sites could be directed through search engines such as Yahoo! and Google.

Trilogy claims to have the wherewithal to determine whether the surfer is a serious buyer, a child, a competitor, etc. Sanjay Nigam (Ex-Maruti Udyog) has been roped in as director to head this service.

For the telecom sector, Trilogy India team has created what Liemandt claims is one of the best tools that his company has ever launched – Determine the best plan for a postpaid mobile user offered by his service provider just by feeding in the details of the last e-bill.

This service has already been activated in Karnataka on 15 September, 2006 on, Virendra Gupta, director-telecom services, said. A formal announcement with all the service providers for the Karnataka circle is expected shortly. This will greatly help bring down the churn and increase ARPU from existing customers. Trilogy claims that operators have shown significant interest in the service. An all India roll out can be expected in about six months.


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