Godrej & Boyce unveil new brand 'Godrej Interio'

MUMBAI: Godrej & Boyce Mfg. Co. Ltd. have unveiled 'Godrej Interio', which claims to provide complete solutions for homes, offices and special projects. Godrej Furniture and Interiors Group has unified its home, office and special projects business lines, to offer stylish and aesthetically designed furniture under the Godrej Interio Brand.

At the launch of Godrej Interio, Godrej & Boyce Mfg. Co. Chairman & MD Jamshyd Godrej said, "Godrej Interio is an amalgamation of time-tested values of quality and trust of Godrej and a contemporary outlook to business. Along with the new image, we are offering a complete array of expertly designed home and office solutions, which we are sure will delight home and corporate buyers. Our endeavor is to give Indian consumers global quality products at affordable prices."

Godrej offers the Interio range of furniture solutions in wood, metal, composite materials, with specially designed software for online project tracking. Interio carries the expertise of design houses from Italy, France and India, coupled with strong Godrej R&D.

In the B2B segments, Godrej Interio offers a wide variety of products for offices, laboratories, education institutes as well as complete solutions including desks, chairs, modular furniture, carpets and interiors. The range of home solutions includes products for the drawing room, bed room, children's room and kitchen. The range also includes special projects like labs, schools and auditoriums and even the most specialized solutions for the Navy.

Godrej Interio COO Anil Mathur added, "Godrej Interio is the result of deep understanding of consumers about their lifestyle and desires. The Godrej Interio range of products will be available across India through 42 Company managed Godrej Lifespace stores and a Network of 800 Godrej Interio Channel Partners."

An official statement issued by the company states that the turnover for the division for the last year stands at Rs. 600 crores. Targeting a growth of 33 per cent, huge investments are being made in the business. This includes investment to the extent of upto Rs. 100 Crores in technology and brand building. As the result of added investments, and aggressive marketing strategy, the turnover for 2006-07 is targeted at Rs. 800 Crores and the Division plans to reach a sales turnover of Rs. 1500 crores by 2010.

It also plans to increase focus on niche segments like Stadium Furniture, Health and Hospitality Furniture and Corporate Showrooms. Exports are expected to grow from the present 5 per cent to 15 per cent in the near future.

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