OMS bags Nick media biz

MUMBAI: Optimum Media Solutions (OMS), Mudra's independent media agency, has been appointed as the media planning, buying and implementation agency for Nick India. The incumbent agency was Mediacom.

In a multi-agency pitch OMS Mumbai won the mid size business on the basis of the media strategy and plans presented by the agency. The other agencies that pitched for the account include Rediffusion, TBWA Anthem and Network.

The initial mandate is to promote the flagship program and brand ambassador for the channel SpongeBob SquarePants in the coming festive season. Nick was looking for a new media agency to help promote the channel in the increasingly crowded and highly competitive kids' genre.

OMS president Chandradeep Mitra said, "We are delighted to partner Nick in this exciting assignment. It is a tough challenge to promote a media brand, especially to promote a TV channel or program using other TV channels. It's always great to have a media partner as a client, and we now have a clutch of media clients, including HBO, Adlabs Radio and Nick. I believe our strategy for vehicle and program selection, scheduling and budgeting, and above all, negotiating deals across other channels, helped us win this important business. Full credit to the OMS Mumbai team that made this happen!"

According to MTV Networks India director - communications Sandeep Dahiya,, "We are glad to have OMS on board. With their sound strategic approach and the ability to execute ideas, they are well equipped to take Nick's marketing plans to logical fruition."

Nick thus joins the roster of a number of other clients handled by OMS, including Reliance ADAG, Paras, HBO, ICI Paints, Dabur, LIC, SBI, HPCL, Air India, Zenith Computers, MTDC, Amway, Grasim, TTK, Sify, Jyothi Laboratories, RmKV Silks, Olympus, Panasonic and Orpat.

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