Ex-Nimbus hand Sunil Manocha joins Neo Sports as ad sales head

MUMBAI: Neo Sports has appointed Sunil Manocha as senior vice president - advertising revenue. In his capacity, he will lead a 20-member national team and will report to recently appointed Neo Sports CEO Shashi Kalathil.

Sunil returns to the Nimbus Group after a year-long stint as managing director, Mindshare - Sri Lanka. Prior to this, Sunil spent nearly 15 years at Nimbus in various functions ranging from advertising sales to acquisitions, business development to television programming.

Kalathil said, "Sunil and his team have serviced the Pepsi account when I was at Pepsi, during which time he gained our respect for his customer orientation and ability to demonstrate and deliver value. I am delighted that we will now be on the same team."

A well known sports advertising sales expert, Sunil's experience covers three Cricket World Cups [1992, 1999 and 2003] and dozens of other major international sports events.

Based out of Neo Sports' Mumbai headquarters, Sunil adds, "I thoroughly enjoyed my years at Nimbus and sports broadcasting is my passion; so to head this key function at Neo Sports was opportune."

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