MAM

Whirlpool makes a big splash welcoming the festive season

MUMBAI: In keeping with the festive spirit, Whirlpool Of India, a subsidiary of the Whirlpool Corporation, a global manufacturer and marketer of major home appliances, has announced its plans for the festive season of 2006. The company unveiled four new product ranges as its special 'Diwali' promotion "Magic Ka Maskaa Lagaao" kicked off.

The newly launched products will be supported by a multi-media campaign including above the line - advertising featuring brand ambassadors Ajay Devgan and Kajol and a host of below the line activities such as marketing tie-ups, in-shop display, promotions, direct marketing, product demonstrations and on ground events in seven states. The total advertising and marketing spend earmarked for the Diwali promotion this year is in the range of Rs. 600 million, informs an official release.

Focusing on its growth plans, the company announced its new marketing initiatives. As part of the festival plans, the company has introduced new ranges of products, which include 'Sensation Classic' front load washing machine, Sparkle & Verve Semi Auto washing machine, Genius XL refrigerator. All the newly launched products come with unique innovative features intended to create magic in the life of a homemaker.

Speaking on the occasion, Whirlpool of India managing director Arvind Uppal said, "We had a very good first half of year 2006 and with the festival promotion and new product launches, we are confident of reinforcing our market leadership. We would be looking at a growth of 40% over 2005 this festive season."

This 'Diwali' promotion is in line with the brand's proposition to help homemaker create magic every time she brings a Whirlpool product home. Commencing on 15 September 2006, the company would offer an assured gift and a scratch card on purchase of any Whirlpool product. The assured gifts vary from Nirlep non-stick saucepan to winning an Intergold diamond pendant. Apart from winning a gift on every purchase, the consumer will also be entitled to a scratch card. Above all, company would also offer special prices to celebrate the spirit of Diwali with the customers, adds the release.

Announcing the special 'Diwali promotion' and launching the new range of products, Whirlpool of India VP marketing Shantanu Das Gupta, "Our endeavour has always been to understand our consumer's needs and coming up with innovative ways to cater to them. We are extremely excited to bring this unbeatable consumer offer for all our customers this year, during Diwali. It builds off the insight that all homemakers love to be pampered by their spouses.

"Bringing home a Whirlpool appliance is the perfect way to apply the " maska" this Diwali! Our four new ranges of products are specially designed keeping in mind the needs of a homemaker. With these initiatives, we intend to give our consumers the best in class products and offers that would bring magic to their homes this Diwali."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Hansa%20Research%20Ashok%20Das.jpg?itok=33nD2_TX
HANSA Research ties up with MSW ARS

MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Navratri.jpg?itok=j19eU9aA
Brands bullish this festive season but not for Navratri

MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Untitled-1.jpg?itok=-9drpSTH
The Womb will nurture ASUS' India strategy

MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India. The Womb has initiated work for its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Mallikarjun%20Das.jpg?itok=9kwe0GUf
Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories