MAM

Whirlpool makes a big splash welcoming the festive season

MUMBAI: In keeping with the festive spirit, Whirlpool Of India, a subsidiary of the Whirlpool Corporation, a global manufacturer and marketer of major home appliances, has announced its plans for the festive season of 2006. The company unveiled four new product ranges as its special 'Diwali' promotion "Magic Ka Maskaa Lagaao" kicked off.

The newly launched products will be supported by a multi-media campaign including above the line - advertising featuring brand ambassadors Ajay Devgan and Kajol and a host of below the line activities such as marketing tie-ups, in-shop display, promotions, direct marketing, product demonstrations and on ground events in seven states. The total advertising and marketing spend earmarked for the Diwali promotion this year is in the range of Rs. 600 million, informs an official release.

Focusing on its growth plans, the company announced its new marketing initiatives. As part of the festival plans, the company has introduced new ranges of products, which include 'Sensation Classic' front load washing machine, Sparkle & Verve Semi Auto washing machine, Genius XL refrigerator. All the newly launched products come with unique innovative features intended to create magic in the life of a homemaker.

Speaking on the occasion, Whirlpool of India managing director Arvind Uppal said, "We had a very good first half of year 2006 and with the festival promotion and new product launches, we are confident of reinforcing our market leadership. We would be looking at a growth of 40% over 2005 this festive season."

This 'Diwali' promotion is in line with the brand's proposition to help homemaker create magic every time she brings a Whirlpool product home. Commencing on 15 September 2006, the company would offer an assured gift and a scratch card on purchase of any Whirlpool product. The assured gifts vary from Nirlep non-stick saucepan to winning an Intergold diamond pendant. Apart from winning a gift on every purchase, the consumer will also be entitled to a scratch card. Above all, company would also offer special prices to celebrate the spirit of Diwali with the customers, adds the release.

Announcing the special 'Diwali promotion' and launching the new range of products, Whirlpool of India VP marketing Shantanu Das Gupta, "Our endeavour has always been to understand our consumer's needs and coming up with innovative ways to cater to them. We are extremely excited to bring this unbeatable consumer offer for all our customers this year, during Diwali. It builds off the insight that all homemakers love to be pampered by their spouses.

"Bringing home a Whirlpool appliance is the perfect way to apply the " maska" this Diwali! Our four new ranges of products are specially designed keeping in mind the needs of a homemaker. With these initiatives, we intend to give our consumers the best in class products and offers that would bring magic to their homes this Diwali."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/Kangana.jpg?itok=j-stJGGC
Kangana walks ramp for Birla's new Liva Creme

MUMBAI: Liva Crème, the new age fabric from the Aditya Birla Group, has been launched by Aditya Birla Group chairman Kumar Mangalam Birla. Birla stated, “The ecosystem of our LAPF partners has resulted in also placing India on the global map. We are now a preferred sourcing destination of viscose...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/indian.jpg?itok=f_nObA6q
Google, Microsoft and Reliance may help design rlys ad tech

MUMBAI: Leading global companies such as Google, Microsoft and Reliance may be keen to take part in the Indian Railways project and help design platform screens advertising technology. Railways is putting together a strategy to launch two lakh screens across India, aiming at a revenue Rs 10,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/24/swaccha%20bharat.jpg?itok=P2-XklV-
DAVP needs more funds to publicise govt schemes

NEW DELHI:  An allocation of Rs. 1.232 billion has been made at the budget estimate stage for the Directorate of Advertising and Visual Publicity (DAVP) despite its requirement of Rs 1.8 billion for broad themes like financial inclusion, skilling India for youth led development, Swachh Bharat,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/velocity.jpg?itok=NHLTjtv_
Viacom Velocity: 68% millennials trust online pals more than news or govt

Viacom Velocity, the in-house branded content agency within the Marketing & Partner Solutions group, has released findings from a study exploring how popular culture is shaped as lines between brands, celebrities, fans, and mass media have faded. The research is the basis of Velocity’s original...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/universala.jpg?itok=vPYjGYgb
DD invites short films on Govt schemes, 'DAVP producers' preferred

Doordarshan has invited proposals from experienced producers for five Hindi documentaries on five different programmes of the incumbent government.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Shantanu_Purandare-Chris_Ezekiel_0.jpg?itok=TbwVzRc_
Creative Virtual bags Queen’s Awards for Enterprise: Innovation

MUMBAI: Creative Virtual, a global leader in customer and employee engagement, knowledge management and self-service solutions, is the winner of the Queen’s Awards for Enterprise: Innovation 2017. The Queen’s Awards for Enterprise is the UK’s most prestigious business award for British companies....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/sahil%20%281%29.jpg?itok=f7NRCUYe
iCubesWire wins Central Park’s digital marketing mandate

After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/airtel%20%281%29.jpg?itok=D5dwsHmF
Airtel ties up with Baahubali 2 for special experience

Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Earth%20day_0.jpg?itok=rBUa8X_k
Youth drive #Breathe clean air campaign

MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ - a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories