Rural Marketing Agencies Association of India publish first Journal of Rural Marketing

MUMBAI: The Rural Marketing Agencies Association of India (RMAAI) have released the inaugural issue of the Journal of Rural Marketing.

This quarterly publication will consist of news clippings, report on the activities of RMAAI, it's members, innovative ideas implemented by corporates, research findings and case studies, informs an official release.

According to RMAAI president R V Rajan, "This initiative of RMAAI is expected to provide knowledge on the happenings in the Rural Marketing world to corporates and Management Institutions who are looking to expand their knowledge base on the subject, which is attracting a lot of attention because of the wonderful opportunity Rural Markets provide for a whole lot of products and services."

The first issue is being distributed free of cost, however the subscribtion rate for four issues of the magazine is Rs 500, adds the release.

Recently, RMAAI had announced a Rural Marketing Works - Case Study Contest which will recognise and reward successful case studies in Rural Marketing.

"The response to this initiative of RMAAI has been very encouraging. The last date for receiving entries is 20 September and I would urge both the Agencies and corporates to rush their entries," added Rajan.

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