HK Tourism stages two mega events to tailor experiential travel

MUMBAI: The Hong Kong Tourism Board (HKTB) announced the staging of the ?2006 Mid-Autumn Lantern Celebration? and ?2006 Hong Kong Culinary Delights? in October.

Running between 30 September and 15 October, these two mega events have been specially devised to showcase Hong Kong?s local culture, heritage and festive ambience, and enhance in-town visitors? experiences during the peak travel season, especially when large number of business travellers are expected for the many large-scale conventions and exhibitions taking place in the city.

HKTB destination marketing GM Lambert Chan said that there is a growing trend towards experiential travel, as travellers are becoming more and more interested in experiencing the destination?s lifestyles.

?This year, the Mid-Autumn Festival falls on October, which ties in with the National Day Golden Week and the high season for conventions and exhibitions,? he explained. ?Each Mega Event showcases Hong Kong?s distinctive culture. Visitors will not only be able to rub shoulders with local residents and have a taste of the colourful festivities, but also acquire greater appreciation of the city?s local culture and deep-rooted traditions.?

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