adidas unveils Chelsea and Liverpool official jerseys in India

MUMBAI: After the Fifa World Cup fever created this year, here's yet another reason for soccer enthusiasts to cheer! adidas has announced the launch of English Premier League teams' Chelsea and Liverpool official jerseys here in India.

adidas has recently been signed on as the official sponsor and sportswear supplier for Chelsea and Liverpool Football Clubs and thus, has launched a limited edition of jerseys in India at the price of Rs. 2500. The jerseys will be available at select adidas outlets across the country, informs an official release.

The new Chelsea and Liverpool's team Jerseys are said to be the most technically innovative, with the traditional home kit of Chelsea in the synonymous Chelsea blue and Liverpool's in traditional red.

This latest product incorporates the following technologies developed by adidas:

- ForMotion Technology - Unlike traditional shirts that are cut on a flat surface, the new Liverpool shirt has been designed 3-dimensionally. This means that the various elements of the kit are pre-shaped to fit the athlete's body. Its sport-specific fabrics also feature extreme stretch zones that allow the garment to move naturally with the body even during the most strenuous of athletic activities.

- ClimaCool technology - Engineered mesh that allows heat and sweat to escape while bringing cooling air into contact with the skin. All seams are sewn flat to reduce irritation while running and engineered fabric offers open mesh in critical heat zones.

- FlowMapping technology - Air inlets are placed in high-velocity areas to channel peak airflow into the garment to provide maximum cooling. A large mesh insert at the back then lets the air escape, pulling heat and sweat along with it.

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