Toyota Innova unveils new TVC featuring brand ambassador Aamir Khan

MUMBAI: Toyota Kirloskar Motor's Innova is all set to unfold a new ad featuring brand ambassador Aamir Khan from 6 September. In an extension of their previous ad campaign "Everyday, Many roles, One Car", this 30 second advertisment emphasizes the 'versatility' of the three row sedan.

The new ad will be appear on all prominent news channels as well as Star Plus and regional channels such as Asianet, during the prime time band. The ad has been produced by Ravi Udyavar, also responsible for the earlier Innova Aamir advertisements, while Dentsu is the creative AOR.

In addition to the TVC, the brand will also promote the theme of 'versatility' via print ads, in the Times Of India, Hindustan Times along with major regional publications like Hindu, Deccan Chronicle and Deccan Herald.

Sources say, the brand is also in the process of finalizing several customer-related ground level activities to further their marketing initiatives.

In the first set of ads released last year, the "All you Desire" theme featured the actor playing all his popular film characters. The theme of the second set of advertisement was "Everyday, Many roles, One Car" wherein the versatility of the vehicle was communicated by portraying Aamir playing roles of a businessman, a son and a brother.

This time round a touch of humour has been added to the same theme and Aamir is portrayed in various day to day roles - ranging from a parent, a bridegroom and an executive.

"The versatility of Innova has been further made relevant by depicting Innova's usage in various day-to-day events in the campaign. Innova's brand ambassador Aamir Khan plays multi faceted roles depicting Innova as an anytime, anywhere car suitable for all occasions. The humour element in these set of ads is what helps build the emotional connect with the brand," explains T Ino director - marketing TKM.

Toyota Innova which recently touched the 50,000 landmark figure claims to be the fastest selling car in the MPV and sedan segments in the Rs.5 lakh to Rs.12 lakh range in the country.

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