Indiantelevision.com Team

(13 October 2006 6:00 pm)

MUMBAI: The ING Group a global financial institution has finalised a three-year title sponsorship agreement with the highly successful Renault F1 Team. The ING Renault F1 Team will enter Formula 1 at the beginning of the 2007 Championship.

Financial details of the agreement were not disclosed. In India viewers can catch F1 action on Star Sports.

The title partnership deal will be highlighted through an integrated global branding and marketing approach aimed at strengthening the ING brand and bringing it more into line with the scope of our global customer base of 60 million clients. Based on extensive research, ING concluded that Formula 1 will be the most suitable platform for a global sponsoring initiative and it offers high-quality exposure and potential to reach a broad customer base.

ING says that it has grown strongly in customer recognition and has climbed to the 85th position on the 2006 Interbrand Best Global Brands List. Formula 1 and the Renault F1 Team are associated with teamwork, winning performance and achieving permanent progress, which fit well with the positioning of ING. ING is convinced that teaming up with the Renault F1Team will significantly raise ING’s global brand awareness around the world.

In addition to teaming up with Renault to form the ING Renault F1 Team, ING has finalised an agreement with Allsport Management for on-track sponsoring at several Formula 1 Grand Prix races in key ING markets in 2007.

ING offers banking, insurance and asset management to over 60 million private, corporate and institutional clients in more than 50 countries. With a diverse workforce of about 115,000 people, ING comprises a broad spectrum of prominent companies that increasingly serve their clients under the ING brand.