ESS in partnership with adidas will integrate the nationwide search with "Learning
Ground," ESS' on ground school program, among 1200 schools in the country.
"We will be looking for kids who have unrelenting passion, immense knowledge
and skills of the game. The contest is purely based on puritan values of the participating
kids and is in the larger interest of promoting football at the grass root level,"
"As the world's No.1 football brand, our passion is
to constantly strive to excite the youth through innovative products and extraordinary
experiences. We have been actively involved in promoting football at the grassroots
level. We are therefore incredibly excited about this nationwide search for youngsters
who are football fans and will represent the country at the World Cup. The entire
contest will judge participants on their creativity, skill and talent - therefore
ultimately leaving us with four of the most passionate football fans in the country.
This is a once in a lifetime opportunity for any kid and we are certain that this
initiative will be received with great support from children across the country,"
said adidas India managing director Andreas Gellner.
The contest will be
a two round selection procedure with the entries invited through SMS, call in
and online registration asking the participants to express their love for the
game through a slogan.
To register, interested kids can SMS 'Flag' to 6464
from an Airtel mobile phone, to which they will receive a SMS from Airtel explaining
the procedure to participate. The call in entries can be made by Airtel landline
and mobile subscribers by calling 1286464 or 6464 respectively and saying 'Flag'
to follow instructions to register. MTNL and BSNL subscribers can call 1905-180-3776
and kids can also log on to www.espnstar.com and click on the "Fifa Flag
bearers Link" to register online.
The short listed candidates from
across the country will be invited
for the second round, which will be
the final selection round. From the
short listed participants, four winners
would be selected on the basis of
a skill and talent based contest.
The four winners will be entitled
for an all expense paid, two nights
and three days return trip to Germany
for watching one match during the
Fifa World Cup. The venue, location
and date of the match shall be decided
by ESPN and adidas.
To build on the pre event hype for
the Fifa World Cup, the channel has
built extensive on-air Fifa programming
to generate viewer interest. The broadcaster
had earlier launched "11 Hindustani,"
a consumer based contest in partnership
with Coke to take 11 Indians to watch
the World Cup live.
ESS is geared to spread the
Fifa fever across India and will be generating interest, providing information
and building the popularity through various initiatives of the channel till the
World Cup starts 9 June, 2006.