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Adidas is building the game and community
in partnership with Outblaze, a global
provider of hosted messaging and community
services, and Typhoon Games, a game
development and publishing company.
Adidas
says that MMOGs are a popular form
of online entertainment, collectively
attracting tens of millions of players.
Such games enable large numbers of
users to interact in persistent themed
environments. Most MMOGs are fantasy-
themed; adidas is launching the first
ever football-themed MMOG, and the
first such game based on the World
Cup.
Impossible
Team Online Game is set in an immersive
virtual World Cup environment where
fans assume the role of team manager
to recruit, train and strategically
configure their teams. Participants
will be able to compete against other
fans in a tournament ladder system
or sign up for non-tournament matches
to earn credits that can be used to
upgrade team members and sports gear.
Ranking tables will be kept, with
prizes awarded to the best players.
Impossible
Team Online will be available on
www.adidas.com/football and www.myplus10.com
starting in mid-May, and will require
no subscription or other charges.
Impossible
Team Online immerses players in a
branded environment complete with
virtual shops stocked with the latest
Adidas sports gear. Along with upgrading
team member skills and abilities,
players of the game can enhance team
performance by purchasing various
Adidas sports apparel and equipment.
There
are several prizes on offer for the
top scorers in the game, including
a paid trip (airfare and accommodation)
to London to meet with English football
champions Chelsea FC and attend one
of their matches.
Adidas
Asia Pacific regional new media manager
Marcus Spurrell said, "Adidas
is a leader in sports performance
wear as well as the worldwide leader
in all things football, and we are
continuously identifying innovative
marketing platforms to engage consumers.
The
massively multiplayer gaming format
allows us to share with fans both
our passion for football and our long
heritage in the game."
Outblaze
CEO Yat Siu said, "Impossible
Team Online is more than a fan site
or game, it is a global stadium where
people from all over the world can
come together to experience and share
in all the excitement of the World
Cup."
Outblaze
provided back-end integration and
massively multiplayer scalability
for the game. Typhoon Games provided
the game engine and game design.
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