Television

BBC seeks suppliers for priority marketing campaigns

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MUMBAI: UK pubcaster The BBC plans to acquire the services of a small roster of suppliers to provide strategic and creative content for its priority marketing campaigns commencing on 1 January 2007.

This will be the result of a formal review of the BBC's current Advertising Roster which is required to satisfy the BBC's fair trading responsibilities.

Suppliers will be required to work across the BBC's public service portfolio including BBC One, BBC Two, its digital channels, radio networks and other New Media Services.

Successful suppliers will work with the BBC's marketing department to deliver communications plans and creative content for specific marketing campaigns. Campaigns will predominantly utilise the BBC's own media - including TV, radio and online - with occasional use of external media such as posters and press advertising.

The suppliers will have overall responsibility for successful delivery of the campaigns. Production of TV and radio executions, however, will be exclusively produced by the BBC's preferred supplier in this area, Red Bee Media.

Interested agencies need to apply via bbc.co.uk/supplying - see the link on the right-hand side of this page.

The selection process will be completed by the end of the year.

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