's Media, Advertising, Marketing Watch
Anil Kapoor appointed global brand ambassador for South Africa Team
(7 March 2006 7:00 pm)
MUMBAI: South African Tourism (SAT), which completed one year of operations in India, has appointed actor Anil Kapoor as the global brand ambassador for South Africa.
Kapoor is one of the few Bollywood actors who has shot five movies in South Africa and has been visiting the country for more than a decade now. He has been a frequent visitor to South Africa, both on business and leisure.

"I have travelled all over the world and met lots of people but South Africa occupies a special place in my heart. When I frist went to Cape Town, I thought it was a slice of heaven on earth. Moreover, the warmth and rich cultural history that is so intrinsic to the people of South Africa, is especially heart-warming. This honour is an extremely humbling experience for me. I will do everything in my capacity as brand ambassador for the promotion of South Africa," he said.

"Anil is a global icon, and definitely one easily identifiable with the large Indian population in South Africa. His close linkages with our country over the last decade, made him a natural choice to be our global brand ambassador," said South African Tourism country head - India Lance Littlefield.

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