Winx Club is about girl-powered adventures and is one of the best girl-targeted animated series worldwide. With modern teen-focused themes mixed with topics of love, friendship, fashion and magic, the stars of Winx Club are aligned to cast a spell on retail with an array of natural product extensions.

Three out of the five dolls will be launched in India. Winx Club Doll Assortment will feature wings and lots of fun fairy accessories as seen in the animated series, the Winx Club. Each doll comes with many piece count. The dolls range from Rs 499 to Rs 749.

The range includes other key characters from the series, like Icy the Witch whom the Winx Club fairies are fighting to save the world and Brandon the Brave Hero who helps the Winx Clube girls in their adventure. The doll comes with a bouquet of flowers for Bloom of Winx Club and a sword that lights up.

Also Winx Club collectible assortment will have small size replicas of the main doll in two forms- one depicting the doll as a college girl and the other with the transformed fairy look. These are priced at Rs 249.

On the other hand, Fairy Magic Fashions comprises three unique outfits in the assortment. Plaid patterns turn into florals and clothing appears to have a 3D effect when the dolls move, and there's even a special metallic fabric with a fur collar. These are priced at Rs 199.

The Winx Club dolls hang out at the Fairy Cool Lounge and the playset features a full-length mirror, couch, a fashion closet and trendy accessories, including throw pillows, a faux fur jacket and a pretend CD player. This is priced at Rs 749.

Girls can create more than 70 Winx Club fashions with the Magic Talking Fashion Plates Playset, which includes interchangeable fashion plates, paper and colouring tools. This is priced at Rs 699. Also Kiko Bunny who is Bloom's furry companion who loves to play. Kiko is priced at Rs 499.