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Mobile2win launches 'Rang De Basanti' mobile game
 
Indiantelevision.com Team

(28 March 2006 3:30 pm)

 

MUMBAI: mobile2win has launched an exclusive Rang De Basanti mobile game in a tie-up with UTV and Rakyesh Om Prakash Mehra Pictures.

The game has been developed in-house using the latest Java technology.
The Rang De Basanti game has been devised keeping in mind the new generation of mobile users. As in the movie, there are six important characters in the game like DJ, Sue, Karan, Aslam, Sonia, Laxman and Sukhi. The user has to save these characters from the corrupt authorities and help them reach the radio station to broadcast the truth.
mobile2win India country head Rajiv Hiranandani says, "Rang De Basanti is for the new generation. Creating and developing the entire game has required a tremendous effort and team work. Since Bollywood is the favourite pastime for Indians, this new game will definitely appeal to them. The phenomenon of movie-based games are catching up very fast in India and our mantra is to keep it simple yet interactive."

UTV senior vice president marketing and communications Siddharth Roy Kapur said, "We are glad to give audiences another means to interact with Rang De Basanti and its characters, who in a short period have achieved near cult status. Rang De Basanti has touched the hearts and minds of millions of people across the world and we are happy to present them with every chance possible to relive the film and its impact on them."

The Rang De Basanti mobile game can be downloaded onto any Java enabled handsets via the RDB zone through mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL and Tata covering all circles across the country.

 
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