Indiantelevision.com's Media, Advertising, Marketing Watch
 
Nimbus secures 10 more advertisers for India-England series
 
Indiantelevision.com Team
(10 March 2006 8:00 pm)
 

MUMBAI: It remains a tall order for Nimbus Communications, the global media rights owner of Indian cricket, to sell advertising inventory for the India-England cricket series at the price it is seeking. But thus far, it is holding firm.

Nimbus' broadcast ad sales arm Nimbus Media Solutions announced today it had roped in 10 more advertisers for the India-England cricket series on Sahara One and Doordarshan.

With these signings, the advertiser base will increase from 11 in the first Test to 21 from the current Test (being played in Mohali, Punjab) onwards.
The new advertisers are Raymonds, Asian Paints, Colgate, Ranbaxy and BSNL. Ambuja Cements comes in from the ODI series. Nimbus also declared that for two clients - Ranbaxy and TCL - it did the deals directly as it "could not reach terms with their media buying agency".
Nimbus Media Solutions vice president Raju Udupa said, "We are gratified with the continuing growth of business from leading brands and expect that by early next week; we will be completely sold out."

Nimbus also declared it was in negotiations with a leading two wheeler brand, a leading mobile telco, a multinational TV/durables brand and a beverages company, all of who have a strong relationship with cricket. It added that it expected to announce deals with each of them over the next two days.

The broadcast sponsors for the series are TVS, Reliance Infocomm, Coca Cola, Indian Oil and General Motors.

 
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