"We've seen a tremendous response to Desperate Housewives products made available to date, so extending the franchise into the world of fragrance makes perfect sense. Given Coty's outstanding track record in the fragrance market, the Desperate Housewives scent is guaranteed to be a hit with women everywhere, connecting them in a very personal way to this popular series," said ABC Entertainment and Touchstone Television senior vice president, business development Bruce Gersh.

This marks the first time that Coty has teamed up with a major studio to develop a fragrance inspired by a hit primetime television show.