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ESS Asia serves an ace with Sony Ericcson 's sponsorship of tennis show

 
Indiantelevision.com Team
(4 March 2006 6:00 pm)
 

MUMBAI: It is game, set and match for sports broadcaster for ESPN Star Sports Asia.

The channel is in partnership with Sony Ericsson and its media partner, Mediaedge:cia Global Solutions for a brand new tennis show, Ace by Sony Ericsson, on Star Sports. in Singapore.

The sponsorship agreement will see Sony Ericsson enjoying regional association with Ace. Hosted by ESS presenter Georgina Chang, the half-hour magazine show will cover all things tennis including the latest news and views about the game, interviews and coaching tips.
ESS senior VP ad sales Charles Less says, “We are excited to welcome Sony Ericsson on board as title broadcast sponsor for this brand new programme. Their sponsorship of Ace by Sony Ericsson not only shows their confidence in our proven ability to add value to their marketing strategy, it enhances the strong relationship we already have with Sony Ericsson. Our creative solutions and reach across Asia will enable them to connect with audiences and tennis fans across Asia.”

Sony Ericsson Mobile Communications International director, marketing commuications Asia Pacific Arthur Huang says, “In order to continue growth and to increase the emotional appeal of the brand, sponsorship of ACE by Sony Ericsson is seen as the ideal platform to provide greater coherence to the global sponsorship of Sony Ericsson WTA Tour at a local regional level. In line with our brand proposition - Sony Ericsson energises your experience -the partnership with ESPN Star Sports on Ace by Sony Ericsson is a perfect brand fit."

 
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