MUMBAI: Bollywood is increasingly turning to news channels for in-film placement. The latest in line is Times Now. The English news channel has joined hands with Madhur Bhandarkar's much awaited film Corporate. As part of the storyline, Times Now correspondents will be spotted in the movie, reporting news stories.

Says Times Now VP and business head Partho Dasgupta, "Through the association with the movie Corporate, Times Now will be able to reach out to it's 'urbane viewers', who enjoy Madhur Bhandarkar's brand of real-life entertaining modern cinema. In-film placements such as this, provides a platform for both the brands to leverage mutual strengths and credibility. We are delighted to be a part of this innovative marketing alliance and are confident that our viewers will also appreciate the same."

Adds Sahara One Motion Pictures head -marketing Priti Shahani, "Times Now's partnership is perfectly synergistic with the film, since the film depicts a lot of the real life journalism as seen in recent times. Times Now, being a part of the Times network, stands for the highest benchmarks in the level of professional and contemporary journalism, and thus lends a lot of authenticity to the realism that is usually expected in a Madhur Bhandarkar film."

Corporate is an expose, that highlights the constant murky 'behind-the-scenes' maneuvers that take place in the corporate world, and the film reflects all that goes on behind the glitzy and glossy exterior of corporate world.