will operate in the product area of mobile telecommunication services which spans
all key technologies in the mobile sector, including services to media and FIFA
as well as to the Organising Committee. In addition to the standard global marketing
rights (exclusive commercial use of the Official Marks of the 2010 FIFA World
Cup and the FIFA Confederations Cup 2009), MTN has acquired mobile content rights
for a defined set of territories mainly in Africa and the Middle East. This includes
features such as video highlights of all matches played during these two tournaments
in South Africa in 2009 and 2010.
is the third company after Anheuser-Busch and McDonalds to join the proposed
six-member group of Fifa World Cup Sponsors under FIFAs new commercial hierarchy.
This comprises six Fifa partners, six Fifa World Cup Sponsors and six National
Supporters. Fifa has already signed up all six Fifa Partners - Adidas, Hyundai,
Sony, Coca-Cola, Visa and Emirates Airline. In addition, FNB was announced recently
as the first National Supporter of the 2010 Fifa World Cup.