Unique insight into global Indians: BBC World Survey

MUMBAI: BBC World will announce the results of the Global Indian Survey, the channel's largest audience research project to date on 8 February.

The second phase of the Global Indian Survey and will give a unique insight into the demographics and psychographics of this important section of society. As well as an in-depth analysis of the global Indian's mindset and behaviour, the survey results will highlight some of the biggest global issues according to Indian citizens.

The survey identifies global Indians and classifies them in four unique sub groups based on their attitudinal and behavioural patterns. It provides a unique opportunity for the Indian as well as the international market to gain a comprehensive understanding of what makes the global Indian tick.

Just as India has seen a flourishing growth in the number of TV news channels, it has also seen an explosion in interest in what happens overseas. For some, this stems from a general interest and for others it is because they have a direct stake in what happens beyond national boundaries. The survey will provide a tool to enable marketers to see the differences and to capitalise on them.

It also examines the global Indian's international opinions and their differing views and levels of internationalism. The research covers their interest in the issues facing the country, their cultural values, use of media, modes of information access, environmental concerns, consumer patterns, and their perception of India and the wider world.

The BBC World Global Indian Survey is integral to the channel's commitment to continued investment in new and insightful research which aims to understand globally minded individuals the world over.

** The first phase of the pioneering survey was launched in August 2005.

* 8 million people was researched through in-depth interviews with more than 6000 individuals [SEC AB, 18 to 54 years] in India's eight top metros.

Jeremy Nye, head of research and planning, BBC World says, "India is emerging as a global international player and the Global Indian Survey helps us understand this process and promotes the mindsets and behaviour of those Indians who are leading it. This unprecedented research is poised to offer new insights into the Global Indian and we hope that those outside India who are looking in, will be as interested as those within India who are looking out."

Latest Reads
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories