MUMBAI: WorldSpace Satellite Radio has entered into an alliance with Café Coffee Day, wherein the former's satellite radio content will be played throughout the day for patrons at 100 cafes across India.

The WorldSpace - Café Coffee Day alliance gives coffee lovers an opportunity to listen to different genres of music offered on the WorldSpace Satellite Radio network while enjoying the café atmosphere.

More than 40 stations will be on offer in participating cafes - from Spin, an international Pop and Rock station; UpCountry, the country music station; to Jhankaar and Farishta, the 24-hour Hindi music stations.

WorldSpace Satellite Radio COO Andy-Ras Work said, "WorldSpace’s relationship with Café Coffee Day is designed to reach music lovers in India and create an appreciation of the unique value that WorldSpace offers its subscribers. Our expansive repertoire of radio stations in unique commercial-free programming formats, in combination with Café Coffee Day’s relaxing atmosphere, is sure to please coffee lovers and music lovers alike."

In addition to showcasing more than 40 radio stations of premium music and entertainment, Café Coffee Day will also host exclusive consumer entertainment and promotional activities at the outlets organised by WorldSpace.