Fisher-Price to launch
11 flagship stores across India
Indiantelevision.com
Team
(3 January
2006 8:00 pm)
MUMBAI:
Fisher-Price plans to launch 11 flagship stores across
the country in the next one month. With a mission to
support the urban mother, Fisher-Price currently plays
host to nine stores across Mumbai, Delhi, Trivandrum,
Chennai and Bangalore.
Each
Fisher-Price Flagship Store delivers a great experience
with its consistent ambience, quality service and
toy consultants. The entire range of Fisher-Price
products are available at each of these stores.
The
stores also plays the role of friend, advisor and
guide for young and expectant moms by providing them
information on options to promote rapid and healthy
development and growth of their children. Each store
allows for a uniform buying experience through three
major factors:
The
Ambience: a place where moms can get accurate information
and guidance through the specially designed Fisher-Price
toy directory, which is a self explanatory ready
reckoner helping her pick the right toy for the
right age and stage of her child.
The
Service: Specially trained toy consultants equipped
with a kit that explains and guides moms on developmental
benefits, features and milestones associated with
each toy. They also provide live demonstrations
to help mothers make the right choice.
Full
range of Fisher-Price products that gives mothers
the access to shop in leisure.
With
over 75 years in toy making and 35 years in child
research with a play laboratory to gain insights direct
from kids, Fisher-Price knows just the right ingredients
to unlock an unlimited world of possibilities for
the growing child.
Each
Fisher-Price Flagship Store delivers a great experience
with its consistent ambience, quality service and
toy consultants. The entire range of Fisher-Price
products are available at each of these stores.
