MUMBAI: MTV has awarded P9 Integrated as their sole concessionaires for marketing entertainment properties.

P9 will now represent MTV in the entertainment industry. The deal includes exclusive rights of selling MTV for film marketing, music promotions, home video, live events and other related activities.

Others in the race to bag the account were GroupM's - BroadMind, which had also pitched to represent MTV in the entertainment space.

The expenditure to market entertainment properties is growing steadily at 30 per cent year on year with the current base of this industry being Rs 2 billion.