TBWA India PR to become Brodeur India

MUMBAI: Omnicom Group's strategic communications agency Brodeur has joined hands with the Indian PR operations of its sister Omnicom advertising agency TBWA in launching its India operations. The agency will be called Brodeur India.



TBWA India vice president PR Dhrubajyoti Gayan has been appointed as the country head of Brodeur India and is moving to the company's Delhi office from Mumbai.

This move provides the springboard for Brodeur's expansion in the sub-continent, and is a key element in the agency's development strategy for the Asia Pacific region.

Gayan said, "We are obviously delighted at this development. This will give us access to an extensive repository of knowledge, experience and global best practices, as also a network across continents. We expect this to help us bring in even more value for our clients and also to meet the ambitious growth targets we have set for ourselves."

 

Brodeur India with offices in New Delhi, Mumbai, Chennai, Bangalore, Pune and Coimbatore, joins 11 other offices across the Asia Pacific region and more than 70 other Brodeur | Pleon offices worldwide.

 

Brodeur CEO Andrea Coville said that expansion in the fast-growing Indian market was key to addressing client demand in the Asia Pacific region. "Until now we have been represented by excellent agencies in India, but as our clients are shifting to take advantage of a global business environment, we wanted to make sure that they could count on a partner with an active and strong presence in India. TBWA/India PR operations were an ideal solution. They have a six-year history of providing the high-level of service and expertise that are the hallmarks of Omnicom agencies, and they are keen to grow as a PR consultancy," said Coville.

TBWA India chairman George John added, "Our PR division has grown steadily over the years and this has come at a very opportune moment in their growth plan. I am happy for them and wish them the very best. I think this alliance will help TBWA India too in further strengthening its bouquet of services for its clients."

Founded in 1985, Brodeur is a strategic communications group with branded offices and partners in the Brodeur | Pleon Worldwide network operating from 80 offices in over 50 countries around the world. Brodeur specialises in public relations, marketing and corporate communications in sectors such as technology, finance, health care and consumer. Brodeur is a recent PR Week Agency of the Year, part of Omnicom Group Inc., and is headquartered in Boston.

 

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