and Viacom Consumer Products is responsible for licensing not only Nickelodeon
brands and characters, but also the properties of Paramount Pictures, Comedy Central,
Spike TV and MTV International. Its key properties for Brand Licensing 2006 are
Dora the Explorer, SpongeBob SquarePants, Avatar, Backyardigans
and Go Diego Go.
Nickelodeon and Viacom Consumer Products senior
UK licensing director Trudi Hayward says, As one of the leading global licensors,
we fully support Brand Licensing as a staple industry event able to attract a
growing number of licensees and retailers.
have supported Brand Licensing for the past few years in a sponsorship capacity
but this year we decided to exhibit for the first time on the show floor to reflect
our growing business in the UK and Europe and high profile portfolio of properties
such as Dora the Explorer and SpongeBob SquarePants.
event which is in its eight year will see over 160 exhibitors, 2500 properties
and brands available for licensing. Thousands of manufacturers, retailers and
marketers attend the event each year.
will also be seminars at Brand Licensing 2006. One session is called Mysteries
of royalties revealed. This will be moderated by representatives from PwC.
to 95 per cent of royalty examinations reveal mis-reported royalties. In this
seminar, attendees will find out why this happens and what one can do to prevent
it. Through case studies and practical advice, one will gain an overview of:
basis and calculation
Royalty auditing provisions
targetting kids can attend Developing age appropriate branded solutions for
many products are designed for children without clarity as to the developmental
abilities of the target age. This reduces the play and identification patterns
which ultimately damage the brand. This interactive and participative session
gives participants some of the tools one needs to make product and programs that
resonate with children in a developmentally and age appropriate way.
new media growing in importance one session looks at Licensing lessons in the
mobile content market. This session will help those who want to get involved
in licensing for mobile but are not sure where to begin. The panel of speakers
will demystify the jargon and guide attendees through the complexities of this
new and evolving platform for licensed content. Topics to be covered include:
of the mobile platform worldwide
of the value chain and route to market
-How to bring original properties
to market through mobile
-Case studies of revenue earning mobile solutions
-Finding the right partner for mobile content