's Media, Advertising, Marketing Watch
Sunfeast & Udaya announce Kannada Awards 2006 Team

(5 August 2006 8:00 pm)


BANGALORE: After a hiatus of five years, the Kannada film awards are back with the same players sponsoring them once again. Sun TV's Kannada Udaya channel and ITC's Sunfeast will bring out the latest edition of the award in September with a new monicker - The Sunfeast – Udaya film awards. This year's edition will be a tribute to the memory of the late Dr. Raj Kumar.

ITC - food division divisional chief executive Ravi Naware said, "We visualise the awards as a golden opportunity for us to offer of a fitting tribute to the glory of Kannada cinema. This is a part of a marketing strategy of connecting with regional markets and Karnataka happens to be a big consumer of biscuits."

A number of personalities from the Kannada film industry were present at the press conference and supported the awards announced by ITC and Udaya. B V Subba Rao was announced as the chairman of the awards jury. Rao said, "I will ensure that we avoid all controviersies, which unfortunately are a part of our award ceremonies."

Udaya vice president Vijay Kumar and Udaya president Selwan were also present at the conference. Vijay Karnataka are the print media partners for the event.

(Pics by TARO W)

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