MSN India offers 'KANK' content

MUMBAI: MSN India, the Indian arm of software giant Microsoft's internet business will host exclusive movie content on the Bollywood movie - Kabhi Alvida Naa Kehna (KANK).

With this, MSN India has added the third movie to its kitty in a span of a month, the other two movies being Anthony Kaun Hai? and Pirates of the Caribbean 2.



MSN India users have access to exclusive theatrical and dialogue promos, text and video interviews with the stars of KANK on

Speaking on MSN India’s movie rush MSN India country manager Jaspreet Bindra said, "MSN India has been a key driver of online entertainment in India and are proud to have three big movies exclusively on MSN India. With our innovative online campaigns and commitment to providing our users and advertisers the best online experience, MSN India is constantly providing value through integrated campaigns, high value content and the latest online technology."



According to an official release, the MSN India will provide a complete online guide to the movie as well as online movie memorabilia that fans can save on their PCs. Users soon will also have access to special KANK theme packs for Windows Live Messenger the upgraded version of MSN Messenger.

An official release states that the site contains everything a fan would want to know about the film and more. The site also gives options to download pictures based on the movie as screen savers, as well as songs, stills from the movie and a synopsis based on the story line.

MSN India digital marketing revenue and strategic business digital marketing Rajnish Head said, "MSN India has always been associated with the best of Indian Cinema. We ensure that we offer the best opportunity for advertisers to reach out to a wider audience through innovative and integrated campaigns that are supported by our cutting edge technology and hi quality content."

Anthony Kaun Hai? had the cast write their own blogs on MSN Spaces, allowing fans worldwide to read what the stars had to say. The movie Pirates of the Caribbean, The Dead Man’s Chest allowed users to interact with the character Billy Bones, by adding him onto Windows Live Messenger and converse with him while he unfolded the storyline in the form of a fascinating game.

In the past MSN India has given users the opportunity to experience movies like Rang de Basanti, Mangal Pandey, Iqbal and the like online.




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