Digikore to represent Fido Dido in India

MUMBAI: Digikore Studios Limited, a player in the animation, licensing and distribution business, has been appointed as the licensing agent for the popular character “Fido Dido” for the Indian market.

Digikore will seek licensing opportunities for “Fido Dido” in various categories including accessories, apparels, domestic and linens, food, gift and novelties, health and beauty aids, houseware and home furnishings, publishing, stationery and paper goods, toys and games.

Digikore Studios director operations Abhishek More said, "The introduction of Fido Dido provides an exciting new outlet for manufacturers, retailers, service organisations and content providers to enhance and extend their brand to the fast growing teen / young adult segment in India. Fido Dido is an international icon and can contribute significantly to make teen / young adult brands popular."

Fido Dido, a gawky, cornball, very successful licensed character, began its life as an illustration in unillustrious fashion - as a sketch on a cocktail napkin. It was in a bar after work that Honest Entertainment LLC president and creative director Joanna Ferrone and Susan Rose first sketched Fido Dido.

Ferrone said, “We see great potential for Fido Dido in India. Over the last few years we have seen immense growth in the Indian retail sector and are sure that Fido Dido will definitely help companies licensing him to reach out to the teen / young adult market effectively. Licensing is relatively a new concept in India, but most companies in the US license characters to help push sales. With the speed at which the Indian retail market is growing and the increasing competition in the market, it’s not going to be long that many Indian companies will be licensing characters to get that extra push in sales.”

“Digikore will play a crucial role in helping Honest Entertainment successfully license Fido Dido to leading brands in India. Digikore is a full service licensing resource, which takes clients through every step of the licensing and marketing process and helps them fully realise the tangible benefits of leveraging a brand name,” More added.

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