Narayan Kumar to head Disruption Practice at TBWA\India

MUMBAI: TBWA\India has promoted the agency's executive creative director Narayan Kumar to a new role as executive director and Disruption Practice head.



Disruption is TBWA's strategic tool that has been making waves across the world, notching up remarkable successes for TBWA as well as its clients.



TBWA\India chairman and managing director K George John said, "Narayan's appointment as head of the Disruption Practice for India is a reiteration of our commitment to the process here in India. Disruption is what drives TBWA. It helps our clients get a larger share of the future. Disruption will be the force that will help TBWA and our clients leap-frog in India also."



Kumar added, "Let the results do the talking. Right now, we need to evangelise it among our people and our clients. In India, the response to Disruption from clients like Standard Chartered, Nutrine, Pedigree, Moser Baer, Twinings and Bajaj Allianz has been quite phenomenal, but we can take this a lot further still."


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