Tennis Fed Cup sponsor BNP Paribas to give players new look

MUMBAI: In order to mark the arrival of BNP Paribas as title sponsor, the International Tennis Federation (ITF) has decided to give Fed Cup by BNP Paribas a new look, and will be involving the players.

260 players from 64 countries taking part in the event will vote to select a new colour scheme for Fed Cup by BNP Paribas. The colour selected will be used on the courtside banners at Fed Cup ties worldwide, and also applied to the entire range of promotional material relating to the competition.

Players will choose from turquoise, plum, fuchsia. Elena Dementieva, who led Russia to the 2005 Fed Cup title said, “The players want to help raise the profile of Fed Cup, and I am looking forward to making my own suggestion for the look of the court.”

World No.1 Amelie Mauresmo of France says, “The colour needs to stand out so that you can easily recognise the event. When you see footage of Fed Cup, you will know immediately that it’s Fed Cup.”

BNP Paribas became the title sponsor of the Fed Cup at the 2005 World Group Final at Roland Garros. The six-year agreement with the ITF runs until 2011, and also includes the 16 & under Junior Fed Cup by BNP Paribas.

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