Television

MasterCard files suit against Fifa

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/26/masters_0.jpg?itok=HPr-7wlC

 MUMBAI: With the football World cup less than two months away, one of Fifa's global partners, MasterCard International has filed a complaint in the US District Court for the Southern District of New York seeking an injunction against Fifa.

The aim is to prevent Fifa from moving forward with an agreement with arch rival Visa International to sponsor the 2010 and 2014 editions of the World Cup.

It was recently revealed that Fifa had entered into that relationship despite having a contractual agreement giving MasterCard the right of first refusal to continue to be the category-exclusive sponsor of those events.

MasterCard's complaint states that after a period of negotiation in which Fifa assured MasterCard that it was not going to enter into an agreement with a third party, it proceeded in doing so.

Mastercard alleges that Fifa did this despite the fact that it had already provided MasterCard with a written contract, including all terms, which MasterCard signed and returned to Fifa, which then advised MasterCard that a deal with Visa was completed.

MasterCard International General Counsel Noah Hanft says, "This action by Fifa is a blatant and deceitful violation of our right of first refusal particularly as we had already signed and accepted Fifa's offer.”

MasterCard states that as part of its 2002-2006 agreement with Fifa, which was signed in 2002, the cerdit card major was granted the right of first refusal to be the official and exclusive payment solutions sponsor of future Fifa World Cup events. Therefore, Fifa was precluded from entering into such an agreement with Visa.

Hanft adds, "Among the key terms we bargained for in the 2002-2006 Fifa World Cup sponsorship negotiation was the right to obtain future FIFA World Cup sponsorship opportunities and a critical aspect of any sponsorship, particularly one as significant as Fifa World Cup, is continuity and the building of equity over time.

“MasterCard will vigorously pursue legal action to compel Fifa to honour the 96-page written and binding agreement it has with MasterCard, providing for us to be an official sponsor of the next two FIFA World Cups."

MasterCard International chief marketing officer Lawrence Flanagan says, “MasterCard continues to move forward with the important customer and consumer programming related to the 2006 Fifa World Cup in Germany, which begins in June. A significant number of our customer financial institutions, more than 300 of them, are activating business-building programmes worldwide.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/quint.jpg?itok=4S9HA15q
Bloomberg|Quint’s The Mutual Fund Show marks one successful year of educating viewers on personal finance

MUMBAI: India’s premier business and financial news company, has recently announced the completion of one successful year of its highly popular series ‘The Mutual Fund Show’. The feature, streamed across multiple platforms to a wide user base, provides critical guidance to India’s new generation...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cn.jpg?itok=5ILJtVV_
Cartoon Network Enterprises’ new Back to School collection

To kickstart their new school semester, kids can now flaunt and stock up the coolest & cutest school essentials! Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, brings to kids a brand new Back-to-School collection at offline and online retail...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/nick.jpg?itok=6gATqWXY
Summer of fun and excitement with india’s no 1 kids entertainment destination - Nickelodeon

India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/kumkum.jpg?itok=XS-zvCNv
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories