Raymond's complete man serenades wife with dolphins in new TVC

MUMBAI: After cute white puppies, its now the dolphins' turn to feature in the new television commercial (TVC) of Raymond, which has been conceptualized by RK Swamy BBDO.

The frame opens with a man in a yacht, dressed in a jacket, gently leading his wife to the upper deck. As they reach the bow of the yacht, the wife is pleasantly surprised to see a pair of dolphins leaping out.

The lady is simply floored by this sight and rests her head across the man's chest. The emotions are captured as she feels the softest of jackets made from Raymond fabric.

In this new TVC, the 'The Complete Man' pulls out all stops to serenade and declare his love for his better half. With its TVC, Raymond uses a set of beautiful dolphins to highlight the sensitive and thoughtful nature of 'The Complete Man'. The high emotion of the moment has been used to highlight the special nature of the Raymond brand.

The new TVC is a logical extension of the other popular television commercials which shows the 'The Complete Man' expressing a wide range of emotion in various relationships - with the baby, with his little daughter, his grown up son, schoolmaster, puppies, etc.

The thinking 'Feels like heaven, feels like Raymond' demonstrates that 'The Complete Man is not only a good, sensitive person but also looks sharp at all times.

Raymond Ltd group president and whole time director PK Bhandari said, "Raymond has always played on the emotional chord in its communication. We have always aimed at creating something unique and different, yet relevant to the Raymond brand."

R K Swamy BBDO president Shekar Swamy said, "The creative idea is that 'The Complete Man' will go to great lengths to arrange something really, really special for his spouse, and she is absolutely dazzled by his thoughtfulness and extravagance in thought."

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