Whirlpool chalks out Rs 440 million marketing plan for fiscal

MUMBAI: Whirlpool of India Ltd has earmarked a budget of Rs 440 million to be spent on advertising and marketing activities in the current fiscal.



Whirlpool will be launching a new set of television commercials (TVC) featuring the company's brand ambassadors, Bollywood couple Ajay Devgun and Kajol. The TVCs will be aired to push the products across 7,500 retail outlets in over 150 cities and towns.



The company recently launched four new products under three categories - refrigerators, washing machines and microwave ovens. According to Whirlpool of India MD Arvind Uppal, the company is hopeful of augmenting its share of the direct cool refrigerators market to 26 per cent from 24 per cent at present.  


Whirlpool recorded a turnover of Rs 9.693 billion with an operating profit of Rs 15.2 million in the nine-month period April-December 2005. Uppal was hopeful that the launch of the new products would facilitate sustained topline and bottomline growth.



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