Sienna Miller is Pepe Jeans London’s new face

MUMBAI: Pepe Jeans London has announced that British actress Sienna Miller Casanova is its new face.

The actress and style icon has signed a two year contract and will be the face of the brand till Spring 2008. The new campaign will be launched in India in magazines and billboards later this month and is Miller's debut in advertising campaigns.

In 33 years of Pepe’s history, it’s the first time ever a Hollywood star of such fame as Miller been signed for its ad campaign. Moving away from its international footballer and supermodel strategy, Pepe Jeans London adds a bit of Hollywood spice to its stylish high fashion brand image by signing Sienna Miller.

The campaign images have been captured by fashion photographer Mikael Jansson and have ben shot in Paradise Cove, Malibu in California. The concept behind the images is inspired by the 1950s classic film And God Created Woman. Miller has been shot opposite international super model J.R. Gallison.

Pepe Jeans (India) country head Chetan Shah said, “Sienna Miller is not only a Hollywood super star but also a fashion style icon herself. Her personality and her screen presence are so enigmatic and enticing that we were sure she will be just the right choice for the brand."

Miller is featured in leading newspapers and magazines of the UK every other day. She also starred in the romantic film Alfie opposite Jude Law She was awarded the Shiny Style Icon Award for the best celebrity wardrobe. She was also named number eight on the Maxim magazine Hot 100 of 2005 list and number one in's Top 99 Most Desirable Women. Sienna’s featured on the cover of leading international magazines like Vouge, Vanity Fair, Maxim, Seventeen etc. and has also modelled for the 2003 Pirelli Calendar.

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