OgilvyOne UK Wins at Campaign Direct Awards

MUMBAI: OgilvyOne's campaign for Cancer Research UK dominated the 2006 Campaign Direct Awards. The "still here" bench was given the Campaign Gold Award (the only gold awarded) as Best Overall Execution and also took silver for Best Use of Outdoor.



Other elements of the "still here" campaign won category-winning silvers for Best Use of Press and Best Use of Broadcast.



In addition to these four winners, OgilvyOne also had five additional finalists, two of them for yet more elements of Cancer Research UK, plus one apiece for BT, IBM and Cisco.



This was the culmination of a terrific run of awards for Campaign Research UK, which took the only UK Gold at Cannes Direct in 2005 and a number of awards at the Direct Marketing Association show.


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