Omnicom opens office in China

MUMBAI: Advertising, media and communications firm Omnicom celebrated its 20th anniversary with the official opening of its office in China by Omnicom president and CEO John Wren.

Wren says, "China is a key strategic market for Omnicom. The opening of this office is a clear illustration of our commitment to the region. We are delighted to be celebrating our 20th anniversary in China, and it is symbolic that our office is opening here in this milestone year for the group."

Omnicom vice chairman and chairman and CEO Asia Pacific Michael Birkin says, "For over 20 years, our agencies have led the way in terms of creativity and innovation, which is demonstrated through the strength and recognition of our brands as among the world's best. We will continuously look to build on this success in China and across the region, by delivering innovative marketing and communications solutions to our clients".

Under the Omnicom umbrella, many of the Group's agencies have already established strong networks in

China. These include global advertising brands BBDO, DDB and TBWA\Tequila; specialist media-buying company OMD; public relations brands Bentley Communications, Fleishman-Hillard and Ketchum Newscan; brand consultancy firm Interbrand; interactive agency Tribal DDB; and field marketing company Unisono Fieldmarketing.

Last month Omnicom acquired a majority ownership interest in Unisono Fieldmarketing International Limited, a field marketing company based in Shanghai, China. Covering over 25 cities, it offers channel solutions to consumer, pharmaceutical and other service industries based on a powerful Point of Purchase (Pop) satellite mapping and field force management and reporting system.

Omnicom says that the addition of Unisono Fieldmarketing demonstrates its determination to offer clients a comprehensive range of quality services across China, and we will continue to seek further opportunities to expand our portfolio and attract the best talent in the business

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