Ambience Publicis' Shavon Barua to head Dentsu Q-Pro

MUMBAI: Ambience Publicis' Shavon Barua has quit the agency to join Dentsu Q-Pro as general manager. Dentsu Q-Pro is the recruitment advertising agency of Dentsu in India.

Barua, who will be based in Delhi, was heading the Lakme business at Ambience Publicis.

Dentsu Q-Pro was launched last month by Dentsu Marcom as a specialist division catering to HR related and employee branding communications. Dentsu Q-Pro pioneered the concept of recruitment advertising on television with the launch of sponsored 'The Job Show' on CNBC where LG, Aviva and DNA amongst others have already recruited candidates live on the show. Amongst its clients, Dentsu Q-Pro is already doing work for Suzlon and HCC.

Barua has been with Ambience Publicis for the last couple of years. Prior to this she was in-charge of Colgate-Palmolive at Rediffusion DYR. She has also had a stint with SSC&B Lintas.

"Dentsu Q-Pro is a green-field and blue skies idea, which requires a leader as exuberant as Shavon. Employer branding and reputation management will become important areas of corporate communications in the days to come. Shavon has been charged with taking Dentsu Q-Pro to market leadership," Dentsu India chairman Sandeep Goyal.

"I have worked with Mr. Goyal and Gullu Sen in my Rediffusion days. They allow a lot of space for individual leadership, while always being there to help and support you. Dentsu Q-Pro will be an exciting challenge in a new area of communication. I am looking forward to the assignment," added Barua.

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