TNS launches sports sponsorship evaluation service in Korea

MUMBAI: Market research firm TNS Media has launched a sports evaluation service in one of Asia?s most dynamic sports markets - Korea.



TNSSport?s mission will be to provide Korean rights owners and sponsors with a sports research package. TNS Media Korea MD Dr Gyungsook Min, says, ?The Korean market is evolving rapidly, with sponsors, teams and agencies now requiring measurement that is consistent and proven in other markets?. The international sports community is also likely to benefit from a more comprehensive insight into this market.



TNS Media Korea is well known for a variety of services. The company is responsible for TV Audience Measurement, with some 2000 household panels and peoplemeters across Korea.  


TNSSport MD Richard Ames says, ?TNS Media Korea has a great opportunity. They are in the advantageous position of providing television ratings so can immediately provide a service to sponsors and rights holders. The Korean market is definitely growing and with companies such as Samsung now visible in sport on a global basis, there is no shortage of opportunities.?


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