(8 April 2006 6:00 pm)

MUMBAI: Haier, the home appliances brand will be the Official Partner Sponsor of MTV Asia Awards 2006.

The event takes place in Bangkok on 6 May. Haier’s key product category to be promoted as a part of the Global Sponsorship for the event will be its latest range of colour television sets - with a special focus on LCD/PDP TVs.

Haier has introduced an all India lucky draw promotional offer for its customers. The Bangkok Mein Band Bajao offer will be on till 25 April. In this promotion, buyers of Haier CTVs, LCD and Plasma TV get to participate in a lucky draw wherein winners will get an opportunity to get an all expenses paid trip for a couple to Bangkok to watch the MTV Asia Awards.

Haier Appliances India whole time director Pranay Dhabhai says, “The decision to sponsor the MTV Asia Awards 2006 is in line with our Global Branding Strategy development focussing on LCD/Plasma televisions. These are are next generation technologies and products. MTV’s spirit, which is ‘fashionable, young, happy and fun-loving compliments Haier’s 'Inspired Living' providing user friendly products to make today better than yesterday.”

Haier adds that its latest range of LCD and Plasma TVs have AAA and Image Close to nature (ICN) technologies, which ensure a natural and rich picture, minus any picture sluggishness or video signal loss. These LCDs and Plasmas also have features like Black Stretch, USB Port, High Contrast Ratio, Noise Reduction, 9-Band Equaliser, Digital Visual Interface (DVI), VGA Support and Digital Streamlining Media. Haier’s range of color televisions are powered by the revolutionary TDX technology with enhanced audio and video quality.