Limca unveils new brand campaign for summer

MUMBAI: Soft drink brand Limca has launched its new campaign for the summer season- Limca Fresh Ho Jao.

The new campaign presents the Lime 'n' Lemony message in a new manner. As part of the campaign, a 40 second ad is on air. The TVC features actress Riya Sen.



The new Limca Fresh Ho Jao campaign is a natural progression from the earlier Mazaa Taazgi Ka campaign of last year. With Mazaa Taazgi Ka, it positioned itself as a 'Freshness' brand. The Fresh Ho Jao campaign takes the same forward to further establish Limca as the provider of freshness, energy and fun. Limca adds that the new campaign breaks new ground by presenting the entire thought in a more call to action format.



Coca Cola India VP Vikas Gupta says, "The new Limca Fresh Ho Jao campaign aptly expresses the feeling of youthfulness and freshness. The message and the entire visualisation of the campaign effectively captures the revitalising freshness offered by Limca to its consumers."  


Limca claims to have 11 per cent share of the total soft drinks market in India and has doubled its volume growth in last three years. Limca was born in 1971.


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