Alkem Labs appoints Starcom as its AOR

BANGALORE: Starcom MediaVest Group has been appointed the media planning & buying AOR by Alkem Laboratories. The appointment marks Alkem's entry into marketing consumer products.

Initial plans are for products in the ‘functional foods’ space, an official release states.

Capital advertising manages Alkem's creative account.

The company has major expansion plans to build Strong OTC brands in the near future, the release concludes.

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