PRCAI elects new managing committee; to undertake initiatives on raising the bar of excellence

MUMBAI: The Public Relations Consultants Association of India (PRCAI) has announced the new managing committee for the year 2005 - 2006. Madison Public Relations CEO Veena Gidwani has been appointed as president of PRCAI.

In its third year, the PRCAI office bearers aim to provide an 'institutional' structure and focus to the public relations industry.



The formation of the new committee was necessitated by former PRCAI president Ajay Kakar who is now moving to ADA Enterprises from O&M.

Gidwani said, "PRCAI will focus on bringing standards and professionalism into the business. An interesting and active calendar of activities has been planned for the year. We also plan to introduce the first ever 'Certification Programme' for practicing professionals called PR-Sat."



PRCAI vice president Nandita Lakshmanan added, "This will ensure that the talent working in the industry is consistently investing in upgrading their skills and clients continue to receive high quality service."

To ensure a wider member body representation and faster adoption of standards, new roles in the various regions have been created and office bearers elected by the general body.



The complete list of the new PRCAI Committee for 2005-06 is as under:

President - Madison Public Relations CEO Veena Gidwani

Vice president - The PRactice CEO Nandita Lakshmanan

Secretary - Hanmer & Partners principal Sunil Gautam

Chairperson (North) - Perfect Relations director Bobby Kewalramani

Vice Chairperson (North) - 20:20 Media GM Finance Chetan Mahajan

Chairperson (West) - Genesis Public Relations managing partner Deepshikha Dharmaraj

Vice Chairperson (West) - Concept Public Relations COO Himanshu Kapadia

Chairperson (South) - Genesis Public Relations managing partner Sheena Sharma

Vice Chairperson (South) - 20:20 Media GM South Ian Sequiera

Chairperson (East) - DMA director Supriya C Das

Vice Chairperson (East) - Perfect Relations consultant Prakriti Gondotra

The president, vice president, secretary and the four regional chairpersons will now constitute the managing committee. Prema Sagar, principal and founder Genesis Public Relations and founding president, PRCAI continues as a member of the managing committee as the past president for a period of one year.

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